Personal Training That Prioritises Health Over Hype

For People Over 40 in Lightwater Who Want to Feel Better, Get Stronger, and Take Control of Their Health

If you’re tired of quick fixes, unrealistic plans, or feeling stuck—PrimeFit gives you expert support to rebuild strength, energy, and confidence on your terms.

Simple, supportive, and no pressure—just real coaching that works.

Built with You in Mind

Hey, I'm Rob

Helping people over 40 build stronger, healthier bodies without quick fixes or gym culture nonsense.

No fads. No fluff. Just real coaching that helps you move better, feel better, and take back control of your health.

I didn’t start in fitness because it was easy — I got here the hard way. I used to feel overweight, slow, and stuck. I know what it’s like to feel frustrated, unsure where to begin, or afraid of burning out again. Over years of trial, error, and education, I built a system that actually works in real life.

Now, I coach others to do the same.

I work with people in their 40s, 50s, and 60s to rebuild strength, restore energy, and take control of their health — without gimmicks, bootcamps, or pressure to ‘go hard’. It’s not about abs or Instagram. It’s about feeling stronger and more capable every day.

Specialist in strength training and metabolic health for adults over 40

Qualified in nutrition for menopause, PCOS, Type 2 diabetes, and other metabolic conditions

Strength and conditioning coach with a focus on safe, sustainable progression

Experienced in behaviour change coaching to help you stay consistent

Offers hybrid coaching: in-person training in Lightwater, combined with full online support and lifestyle accountability

Everything from habits to photos, food, and feedback—visible in one app.

Tailored strength training helped him surpass his 30s after a serious operation.

Now training consistently, feeling confident, and seeing real results.

Is PrimeFit Right for You?

PrimeFit is built for people who want better health, not just a better body.

Over-40s who want to stay strong, mobile, and independent

Those tired of gimmicks, bootcamps, and cookie-cutter plans

Anyone ready to rebuild strength, energy, and confidence on their terms

People managing menopause, PCOS, or blood sugar issues

Anyone who’s tried everything and needs a sustainable solution

Adults coming back from injury, illness, or long gaps in training

Busy professionals looking for structured, no-nonsense support

People who want progress without pressure or judgment

People who want expert guidance without gym culture nonsense

Beginners Who want clarity and a realistic plan

Those who value long-term health over short-term fixes

Anyone fed up with starting over — and ready to make this the last time

If any of these sound like you, PrimeFit is built to help you reach your goals, on your terms, with support that actually works.

IN-PERSON COACHING, FULLY SUPPORTED ONLINE

Train With Me in Lightwater Risk Free for 14 Days

Join an expert-led programme built specifically for people over 40. You’ll get full access to training, daily habits, and ongoing support—all tailored to your goals. Your card is collected at sign-up, but you won’t be charged unless you continue after the trial.

Train With Me in Lightwater – Risk-Free for 14 Days

INCLUDES:

Personalised workouts

Daily habit tracking

Access to your full digital coaching dashboard

14-day risk free trial, then monthly rolling commitment (cancel any time)

Real Stories from People Over 40 Who Got Stronger, Healthier, and More Confident

These clients all started from different places—but ended up feeling stronger, healthier, and more in control.

"I feel better in myself and look forward to training every week."

"Rob’s holistic and understanding approach helped me feel at ease right away. I feel stronger, more toned, and his recipe packs and Q&As have helped me stay on track. I’d highly recommend Rob for your fitness journey."

- Rowena Moore

"From back surgery to stronger than ever."

"After a serious back operation, Rob guided me through rehab and into a fitness level I wouldn’t have imagined. I’ve got my quality of life back."

- James Griffin

"It’s not just about workouts – it’s about living better."

"Rob created a structured, adaptable plan that worked around old injuries and got me back running again. It’s been a complete shift in how I approach fitness."

- Oliver Bowden

Pick the Plan That Fits Your Life

All Include Full Coaching Support

Every plan includes expert coaching, tailored nutrition support, and a structured programme to help you feel and function better — not just look better.

Lite

£252/MONTH

1 in-person session/week (4/month)
Personalised Exercise Progamme
Nutrition Support + Recipe Packs
Progress Tracking + Online App
Weekly Check-In and Support
Weekly Live Q&A
Includes 14-Day Risk-Free Trial

Choose Lite

Core

£462/MONTH

2 in-person session/week (8/month)
Personalised Exercise Progamme
Nutrition Support + Recipe Packs
Progress Tracking + Online App
Weekly Check-In and Support
Weekly Live Q&A
Includes 14-Day Risk-Free Trial

Choose Core

Max

£630/MONTH

3 in-person session/week (12/month)
Personalised Exercise Progamme
Nutrition Support + Recipe Packs
Progress Tracking + Online App
Weekly Check-In and Support
Weekly Live Q&A
Includes 14-Day Risk-Free Trial

Choose Max

Cancellations made during the 14-day trial will ensure no payment is taken.

❌ Please note: Gym membership is not included. Access is arranged separately with Lightwater Leisure Centre.

Still Got Questions?

These are the most common questions people ask before getting started.

If yours isn’t answered here, just click the chat icon and drop me a message — I’ll reply personally.

“Do I need to be fit to start?”

Absolutely not. PrimeFit is designed for people who want to get healthier, not compete. We start from where you are right now and build gradually — safely and sustainably.

“Is this just for weight loss?”

Not at all. While weight loss may be part of your goal, PrimeFit focuses on your whole health — strength, mobility, energy, confidence, and sustainable results. It’s not a six-pack bootcamp. It’s a smarter way to feel and function better, long-term.

“Is this suitable if I have a medical condition or injury?”

Yes — in most cases. The programme can be adapted for people managing conditions like joint pain, Type 2 diabetes, menopause symptoms, or past injuries. If you’re unsure, book a trial and we’ll talk it through first.

“Do you offer meal plans or tell me what to eat?”

No cookie-cutter plans here — instead, you’ll get nutrition guidance, recipe packs, and coaching support to help you build habits around the foods you actually like. If you’ve got dietary needs or restrictions, we’ll work with that too. Monthly recipe packs include sample meal plans and shopping lists.

“Where do sessions take place?”

Sessions are based in Lightwater, with full online support between sessions. You’ll also have access to your programme and tracking via a private coaching app.

“What if I’ve never enjoyed gyms or personal training before?”

Totally get it. PrimeFit is nothing like generic gym PT. You won’t be shouted at or made to feel uncomfortable. This is about you, your health, and a plan that fits your real life — not someone else’s idea of “fitness.”

“How do the online and in-person parts work together?”

Your in-person sessions are supported by a full coaching app, where you’ll find your programme, nutrition support, progress tracking, and weekly check-ins. You’ll have help between sessions too — not just while you’re with me in the gym.

“Do I need a separate gym membership?”

Yes — you’ll need an active membership at Lifestyle Fitness in Lightwater. You can choose the gym plan that suits you best directly at lifestylefitness.co.uk. This keeps things flexible and ensures you have full access outside of our sessions too.

"Is gym access included during the 14-day free trial?"

Gym access isn’t included, so you’ll just need a valid pass for each in-person session during your trial. You can purchase a day pass directly from Lifestyle Fitness here: www.lifestylefitness.co.uk/grab-a-day-pass

Once you’ve joined as a member, you’ll be able to access the gym as often as you like, and access all the facilities.

“What happens after the 14-day free trial?”

You’ll continue into your chosen plan automatically, unless you cancel within the 14-day period. No upfront fee, no pressure. You’ll get reminders so you’re never caught out.

“What’s the difference between Lite, Core, and Max?”

All plans include full access to the PrimeFit programme. The difference is in how many in-person sessions you want per month:

Lite = 4 sessions

Core = 8 sessions

Max = 12 sessions.

You’ll choose what fits your goals, budget, and lifestyle — and you can switch any time.

“Can I train with you if I travel a lot or miss sessions?”

Yes — your plan is designed to be flexible. We’ll work around your schedule, and if you travel or miss a week, your programme continues online. You’ll still have access to support, updates, and guidance through the app. You can also roll over any unused sessions to the next period for a maximum of one month.

“Can I change my plan later?”

Yes — you can upgrade or adjust your plan as your needs change. Just give a week’s notice before your next billing date.

Do I have to pay anything today?

No. You’ll enter your card details to start the 14-day risk-free trial, but you won’t be charged unless you decide to continue. You’ll have full access during the trial to see if it’s the right fit.